Gemrick Curtom
Revenue Operations & Strategy Leader
I change how you think about your business.
Most revenue challenges are structural—a misaligned GTM motion, a reporting stack that produces noise instead of signal, a sales-to-ops handoff that leaks 30% of every deal. By the time leadership names the problem, the constraint has been building for months.
I find the constraint before it has a name.
8+ years across marketing, revenue operations, and GTM strategy—building the infrastructure that allows companies to cross their next ceiling. Attribution systems that trace revenue back to source. Go-to-market architecture that connects pipeline to P&L. Operational diagnostics that identify what's actually holding business growth back.
The result isn't a more organized version of what you had. It's a business that can finally see itself clearly and act on it.
$420K Annual Revenue
contributed through full-funnel attribution rebuild for a legal client, click-to-signed case, across every paid channel.
32% Revenue Growth
for a regional manufacturer within 90 days of GTM diagnosis and complete infrastructure rebuild.
15-person cross-functional team
Revenue operations infrastructure built and led across internal and external partners.
What I Build
Three capabilities with one through-line: infrastructure that closes the gap between what a business is doing and what it could see if it had the right systems.
Revenue Attribution & Reporting
Full-funnel tracking from first click to closed deal. GA4, UTM architecture, CRM integration, custom dashboards. No more guessing which channels are actually producing revenue.
GTM Infrastructure
The operating layer between marketing and sales. Lead routing, pipeline visibility, conversion tracking, handoff design. Built to scale with durable functionality.
Operational Diagnostics
Constraint identification before the fix. Cross-functional interviews, funnel analysis, data forensics. The work that tells you what to build and what to stop maintaining.